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PMUat a glance

2015 was a landmark year for the implementation
of the PMU 2020 strategic plan, during which PMU
rewrote the rules of the game – and put them
into practice. Here are the key points

Interview

PMU Chairman and CEO Xavier Hürstel reviews 2015.

The PMU model

the EIG
statute

PMU is an Economic Interest Group comprising 60 non-profit racing associations. Amongst these, two parent companies regulate and fund races, each in its own discipline: France Galop for flat and jump races, and Le Trot for trotting races.

the mission

Historically, PMU has marketed bets on horseraces. Since 2010, it has also offered sports betting and poker. A wide range of betting options are offered 365 days a year, complete with associated services and all the information required by punters. PMU net profit is paid in full to the 60 racing associations which are members of the EIG, thus providing 80% of the income of the French horseracing sector.

the general
meeting

The General Meeting brings together twice a year the representatives of the 60 racing associations which are members of the EIG. It approves the accounts and decides on the planning budget. Every four years, it appoints the Chairman and CEO and, on the latter’s recommendation, the Deputy General Manager. Both appointments must then be approved by the two supervising government ministries.

PMU 2020

The PMU 2020 strategic plan is being implemented step by step.
Below are the main actions undertaken in 2015.

reseau physique

Physical network

Renovation of the network of 12,800 sales outlets: 3,000 outlets transformed at year-end 2015; opening of 17 PMU City outlets and renewal of the customer experience at racecourses.

canaux numérique

Digital channels

To maintain the very highest standards of service and security, PMU successfully relocated its Data Center while keeping betting open for punters at all times.

International

International



With 66 partners in 45 countries, PMU exports its horserace betting to the four corners of the globe. Following the 2013 acquisition of Eurotiercé in Belgium, PMU is now a direct BtoC operator in Germany and Brazil, bringing to three the number of subsidiaries.

homme et culture

People
& culture

PMU's efforts to transform its corporate culture provide a benchmark of adaptive thinking, resulting in the implementation of digital learning tools for retail sales outlet managers, creation of a new Sector Manager job specification, and the introduction of "customer experience days."

clients

Clients



A new brand identity, an assistance and communication platform for punters, partnerships with Paris Saint Germain and Fédération Française de Football – all are ways to boost the emotional experience of our customers.

offre

Offer



With the separation of online and offline horserace betting pools imposed by the Competition Authority, PMU transformed its online offer with e-bets adapted from those sold in its retail, including a new and updated e-Quinté+. In sports betting, PMU became the first operator to offer bets via connected watches. In poker, players could take advantage of some hundred offers throughout the year.

In figures

Despite a sluggish economic environment, PMU successfully
limited the decline in its activity in 2015 thanks to concerted
efforts to implement six key strategic initiatives of the
PMU 2020 programme.

7,4 billion / Winnings paid out to punters by PMU in 2015, a 75% rate of return.
807 million / Net profit in 2015, paid in full to the racing associations that are members of the EIG

9,8 billion / Total bets placed in 2015
12 800 Sales outlets
808 million in bets placed internationally, an increase of 11% 808 million in bets placed
internationally,
an increase of 11%
N°3 mondial des paris hippiqques 3 3 foreign
subsidiaries
2,4

Billion
Gross gaming
revenue
+25% increase in bets via
mobile devices
(horserace betting,
sports betting
and poker)
horserace betting
92%
the share of horserace betting
in total PMU business
8,9
billion / Total bets
on horseracing in 2015
19
jackpots won (a record)
#1
operator
in Europe
sports betting
18%
gross gaming revenue
+3,6%
increase in sports betting
(by volume)
5 600
types of bets offered
every day
#2
sports betting operator
in France
poker
2
Million guaranteed in tournament each month
350
350 tournaments offered
every day
26%
of active players use
the mobile application
#3
poker operator
in France

Activities

horserace
betting

With € 8,992 billion placed in bets in 2015, PMU took every fence in stride to remain Europe’s undisputed number one horserace operator. PMU stayed the course throughout a challenging year marked by accelerated international development, new obligations regarding the separation of betting pools, and galloping digital transformation.

sports
betting

Since the opening of online betting in 2010, PMU has successfully gained a stronghold in an extremely competitive market. Although the FIFA World Cup was the 2014 highlight, 2015 was the year of the Rugby World Cup, which delivered on its promise with an array of successful offers geared to building customer loyalty.









Poker

In a declining market (-8%), PMU Poker is successfully maintaining its number three position, playing its cards right and building customer loyalty. Over the year, stakes declined by 4% and gross gaming revenue by 4.7%, though market share was up to 10.4%.

Responsibility
and solidarity

Betting should always be fun – to ensure that is the case,
PMU has a clear strategy to educate all involved to think and act responsibly.

Betting better

At PMU, betting has always been combined with a sense of responsibility. We are well aware that a positive betting experience is one that takes place within a secure context, where all involved are in full possession of their faculties, and respect a set of common-sense rules. As early as 2008, we laid down our philosophy in a charter entitled “Our responsibility, our commitments”, which defines the framework for our permanent communication initiatives and our responsible gaming rules. These guidelines apply equally to all our employees, sales outlet managers and punters.

At PMU, CSR is a way of life

Since 2012 and its first ever carbon assessment, PMU has been raising awareness among its employees to environmentally responsible actions in the corporate setting. The same positive approach applies to solidarity-based philanthropic initiatives, enabling individuals to use their skills for the benefit of others. In just three years, Corporate Social Responsibility (CSR) has become a way of life shared by all.

The four themes of responsible gaming

  • 1 Betting is only
    for over-18s


    Minors must not
    play for money.
  • 2 Playing whatever
    the cost is not
    a good bet

    Be aware of extreme
    behaviours.
  • 3 Betting on credit
    is not allowed


    Sales outlets are
    prohibited from
    offering credit
    to punters.
  • 4 Alcohol and
    betting are not
    a good match

    Gaming requires
    clear thinking.










carte blanche

For the past six years, PMU has sponsored contemporary
photographic creation. Each year has presented a unique
vision of the world of gaming, as seen by an artist.

Thierry Fontaine, the winner of Carte blanche PMU 2015, was inspired by the dream of gaming. His aim was to switch roles, “transforming the player into a dream, and the dream into a player”. Displayed for the first time at the Pompidou Centre’s Photography Gallery, Thierry Fontaine met with great success, and a record number of visitors. His winning work resulted in a €20,000 prize and a book published by Editions Filigranes.

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